Bud Light Is No Longer America’s Top-Selling Beer After Boycott
June 14, 2023
Daniel Korschun, PhD, associate professor, head of the Marketing Department and Stephen Cozen Research Scholar in Marketing in the LeBow College of Business, was quoted in a June 14 New York Times article on Bud Light falling from the nation's top selling beer due to backlash from an LGBTQ+ campaign and how the company handled the public controversy. Korschun's quote to the Times was excerpted in a June 14 Cox Media Group story that was widely shared by its affiliates including WSB-Radio (Atlanta, Georgia).
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