Bud Light Backlash: Why Those Beer Drinkers May Not Come Back
August 3, 2023
Daniel Korschun, PhD, associate professor, head of the Marketing Department and Stephen Cozen Research Scholar in Marketing in the LeBow College of Business, was quoted in an Aug. 3 Yahoo! Finance story about the continued poor sales of Bud Light following backlash from an LGBTQ+ campaign and how the company handled the public controversy.
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