Local Brands May Need to Compromise “Philly” Identity for Expansion, Says Expert
April 8, 2015
Daniel Korschun, PhD, an assistant professor and fellow at the Center for Corporate Reputation Management and the Center for Corporate Governance in the LeBow College of Business, was quoted in an April 8 Philadelphia Business Journal article about local brands keeping their “Philly” identity while expanding.
Drexel News is produced by
University Marketing and Communications.