Joe Hancock

Joseph Hancock, PhD

Professor, Department of Fashion Design, Department of Design
Expertise fashion branding retail

Joseph “Joe” Henry Hancock II, PhD, came to Drexel’s Department of Design having a 20-year retail operations, branding, merchandising, consumer behavior and strategy background. He has worked for such companies as The Gap Inc., The Limited Corporation and Target Corporation. For over six years, Hancock has run a conference planning and management business where he serves an the executive director. He has published internationally and is a well-known authority in the area of fashion branding, retailing and merchandising as a form of storytelling. He has lectured and taught courses at University of Technology in Sydney, Australia, London College of Fashion and at Stockholm University. Has been an invited speaker at Cornell University, The Ohio State University, Albright College and the University of Delaware. He has an BS and MS from Indiana University, Bloomington, in Apparel Merchandising and received his PhD in 2007 from The Ohio State University in Consumer Sciences.

In The News

How the Unclasped Handbag Became a Status Symbol  
Joseph Hancock, PhD, a professor in the Antoinette Westphal College of Media Arts & Design, was quoted in a Feb, 28 story in the Toronto Globe and Mail about how the unclasped handbag became a status symbol.
Sizing Up the New Restrictions on Women’s Fashion in Chechnya  
Joseph Hancock, PhD, a professor in the Antoinette Westphal College of Media Arts & Design, was quoted in a Nov. 26 Women's Wear Daily story about new regulations in Chechnya prohibiting women from wearing clothing with masculine accents.
Beyoncé vs. Sydney Sweeney: Are Jeans Getting Political?
Joseph Hancock, PhD, a professor in the Antoinette Westphal College of Media Arts & Design, was quoted in an Aug. 6 Women’s Wear Daily story about whether new advertising campaigns by American Eagle and Levi's are appealing to political partisanship to sell jeans.
Sydney Sweeney's American Eagle Campaign Attracts Trump and Knockoff Cries of 2009 Ads With One of Mick Jagger's Daughters
Joseph Hancock, PhD, a professor in the Antoinette Westphal College of Media Arts & Design, was quoted in an Aug. 4 Women’s Wear Daily story about the sources of controversy, and increasing attention, for the American Eagle ad campaign featuring actress Sydney Sweeney.
Sean Combs' Daughters Reveal Fashion Plans — and Branding Specialists React
Joseph Hancock, PhD, a professor in the Antoinette Westphal College of Media Arts & Design, was quoted in a July 9 Women’s Wear Daily story about the twin daughters of Sean Combs launching a fashion label the day after their father’s conviction.
Who Are You Wearing?
Joseph Hancock, PhD, a professor in the Antoinette Westphal College of Media Arts & Design, was featured on a March 3 KCBS-Radio (San Francisco) segment about fashion moments at the Oscars.
Aspirational Dressing Is So Last Century. The Philadelphia Orchestra’s New Dress Code Proves It.
Joseph Hancock, PhD, a professor in Westphal College, was quoted in an Oct. 6 Philadelphia Inquirer opinion article about the decline of aspirational dressing amid the Philadelphia Orchestra’s new dress code designation. The article was picked up by MSN Lifestyle.
It’s Time To Bring Back Cargo Pants
Joseph Hancock, PhD, a professor in Westphal College, was quoted in an Aug. 18 Wired article about bringing back cargo pants.

Related Articles

Photo courtesy of iStock Boots, Western Wear and the Return of the Bell Bottom? A Fall Fashion Q&A
Design & Merchandising Associate Professor Joseph Hancock, PhD, weighs in on some of the fall trends to watch for this season on Drexel’s campus and beyond.
Holiday Survival Guide
During the holiday season, Drexel University experts are available to help news media with a variety of stories.
Top