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October 28, 2016
Fear is a primal motivator - it taps into basic survival instincts, propels us to think, form opinions, and act quickly. It's no surprise that many marketers rely on fear-based narratives to drive messages or products. We have all seen ads that directly encompass this idea: smoking kills, the negative effects of drugs, political smear campaigns, etc. But do extreme fear-based campaigns actually work?
October 27, 2016
Here are 5 Common Fears of Entrepreneurship and How to Overcome Them
October 20, 2016
Drexel University's Startup Day encompasses Philadelphia's long-standing tradition of entrepreneurship and development. At Drexel's biggest entrepreneurship event of the year, we celebrate the innovative ideas of our city's entrepreneurs, while encouraging the next generation of starters.
October 18, 2016
Take a look at these tricks and treats to help out Drexel students!