For a better experience, click the Compatibility Mode icon above to turn off Compatibility Mode, which is only for viewing older websites.


  • Is Fear an Effective Viral Marketing Tactic?

    October 28, 2016

    Fear is a primal motivator - it taps into basic survival instincts, propels us to think, form opinions, and act quickly. It's no surprise that many marketers rely on fear-based narratives to drive messages or products. We have all seen ads that directly encompass this idea: smoking kills, the negative effects of drugs, political smear campaigns, etc. But do extreme fear-based campaigns actually work?

    Read More

  • Face Your Fears

    October 27, 2016

    Here are 5 Common Fears of Entrepreneurship and How to Overcome Them

    Read More

  • Startup Day: What to Expect

    October 20, 2016

    Drexel University's Startup Day encompasses Philadelphia's long-standing tradition of entrepreneurship and development. At Drexel's biggest entrepreneurship event of the year, we celebrate the innovative ideas of our city's entrepreneurs, while encouraging the next generation of starters.

    Read More

  • Tricks & Treats

    October 18, 2016

    Take a look at these tricks and treats to help out Drexel students!

    Read More