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October

    • Is Fear an Effective Viral Marketing Tactic?

      October 28, 2016

      Fear is a primal motivator - it taps into basic survival instincts, propels us to think, form opinions, and act quickly. It's no surprise that many marketers rely on fear-based narratives to drive messages or products. We have all seen ads that directly encompass this idea: smoking kills, the negative effects of drugs, political smear campaigns, etc. But do extreme fear-based campaigns actually work?

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    • Face Your Fears

      October 27, 2016

      Here are 5 Common Fears of Entrepreneurship and How to Overcome Them

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    • Startup Day: What to Expect

      October 20, 2016

      Drexel University's Startup Day encompasses Philadelphia's long-standing tradition of entrepreneurship and development. At Drexel's biggest entrepreneurship event of the year, we celebrate the innovative ideas of our city's entrepreneurs, while encouraging the next generation of starters.

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    • Tricks & Treats

      October 18, 2016

      Take a look at these tricks and treats to help out Drexel students!

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