ONLINE EDUCATION PROGRAM FOR NURSE INNOVATORS, ENTREPRENEURS AND LEADERS
This virtual program introduces participants to the principles and actions
used for new product and service commercialization that happens inside
healthcare organizations and often happens through the creation of new startup
ventures. The program serves as an introduction on how to cultivate a new
idea, how to test your most critical assumptions, how to find and speak with
prospective customers and partners, and how to rapidly iterate ideas based on
real customer feedback.
The program also introduces an assessment tool called the Entrepreneurial
Mindset Profile (EMP) which is used to help would-be entrepreneurs to assess
strengths and weaknesses in certain entrepreneurial traits and skills.
The curriculum includes education on tools such as the Lean Startup
Methodology, approaches to corporate innovation, case study reviews, and
learnings directly from nursing professionals who have launched new ideas in
their fields to solve problems and improve the lives of others.
This non-matriculated certificate program serves as an introductory one, with
the potential for future workshops that provide participants with deeper
instruction in other areas of entrepreneurship and new venture building.
View our Guest Speakers
WHO THIS IS FOR
The participants in this program are nurses who have an interest in learning
approaches to the launch and commercialization of new ideas that solve
problems in their fields. Participants are those who are curious about how to
approach new idea development within their existing organization AND those
participants who are interested in launching new ideas through startup
Participants do not need to have an existing idea to participate, but instead
only need to have an interest in how they can best leverage their experiences
and expertise to solve important problems through the creation of new products
and services that can be taken into the market.
The program will run fully online on Saturday June 5 and Sunday June 6, 2021
from 8:30a-2:30p EDT both days.
Program Learning Goals and Outcomes
There are several key learning goals with this program and participants at the
end of this program should be able to:
Understand their Entrepreneurial Mindset Profile (EMP) assessment
Demonstrate a basic understanding of the Lean Startup methodology
Assess the market size and feasibility of an opportunity
Understand how to get unbiased, “out of the building”, honest
feedback from users and customers
Realize the unique aspects and challenges of “corporate
innovation” and ways that they can approach entrepreneurial thinking
inside their organizations
Appreciate the journey that nurse innovators have taken in the development
and launch of their ideas and ventures
Outcomes will vary by participant. Some will be ready to take the first steps
to begin the development and launch of new ideas outside of their
organization, whereas others will know some of the important first steps
necessary when working to help their organizations take new ideas forward.
Everyone will have a new perspective on how to best develop and launch new
ideas that solve critical problems in patient care.
PROGRAM FORMAT AND CONTENT
The program includes guest speakers who specialize in innovation and startups,
instructional content from Drexel’s entrepreneurship expert faculty,
interactive exercises, breakout discussions among participants, and a
repository of content and resources that will be useful before, during and
after the program.
How to start? - introducing startup commercialization and the Lean Startup methodology
What is it? - problem identification, idea validation and your first business model canvas
Do they care? – your critical assumptions and how to perform customer development
Talking and testing with humans – identifying early adopters, developing personas and designing effective customer tests
For any questions about the program, contact Chuck Sacco.
$699 (fully refundable until June 3, 2021)
Register and pay for the program by May 25th
Register for this Program