Tell us about the project you were involved in.
Ilan: I was on a team that worked with a local bank and financial planning firm to conduct market research that would be used to help it make decisions about future marketing initiatives.

What did you learn by working with external partners?
Ilan: I gained skills in qualitative, financial, and exploratory research. This project also allowed me to refine my presentation abilities.

For you personally – what is the value of participating in projects that involve external partners?
Ilan: This opportunity has made me a more well-rounded researcher who understands why certain tactics are used in each capacity. By engaging in corporate partnerships, you get a much different perspective than researching for coursework or for academic publications. You have different priorities, different questions, and the final product is unique to the company you are working with.

How has this opportunity impacted your Drexel experience?
Ilan: It has impacted my Drexel experience positively because it has brought me outside of the classroom. I have learned skills that are impossible to teach from a textbook or in a lecture, such as how to manage a client with dynamic expectations.

What was your favorite part about participating in this opportunity?
Ilan: This project allowed me to understand the connections and differences in market and academic research.

How has this project shaped your academic career beyond co-op?
Ilan: Prior to my experience with DSI, I knew I wanted to do something in research, though I was unsure about whether I wanted to pursue the corporate or higher education sector. I now know which career path I want to take, and this opportunity allowed me to be sure of this decision.