Drexel University Identity Guidelines
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Licensing Program

Merchandise

Drexel University and Athletics Marks Merchandise and Promotional Items Guidelines

Use of the Drexel trademarks must be consistent with the university’s graphic identity standards. Consistent use is important for the legal protection of the marks and to promote a consistent brand message.

The Department of Athletics, Office of External Relations serves as the clearinghouse for use of Drexel marks in the creation of consumer products, including promotional items.

The Office of General Counsel serves as the contact point for trademark registration requests and inquiries.

General Guidelines
Only authorized licensed vendors may produce consumer products, including promotional items (giveaway items) that include university trademarks or wordmarks.

Academic and Administrative Units
The university graphic identity standards must be followed as it relates to colleges, schools, institutes, centers, departments, offices, or other university organizations.

Student Organizations & Club Sports
Student organizations formally recognized by the Department of Student Affairs can use select Drexel marks and athletics marks in conjunction with the organization name and design of promotional products.

Club sports teams recognized by Drexel Athletics are authorized to use select Drexel Athletics marks in conjunction with team names, uniform designs and the creation of promotional products.

Restrictions

  • University Marketing and Communications must approve use of Drexel marks.
  • Use of Drexel and Athletic marks for merchandise and promotional items must be approved by the Department of Athletics, Office of External Relations.
  • Product restrictions: University marks are prohibited for use on tobacco products, alcoholic beverages, sexually explicit graphics or descriptions and unless authorized by Department of Athletics, Office of External Relations, in conjunction with other third-party trademarks.

To request the use of trademarks for merchandise and promotional items, contact the Department of Athletics, Office of External Relations.

Drexel Licensing Program

The Licensing and Trademarks exist to protect and promote the marks, names and logos of Drexel University. Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark.
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