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The Drexel University Graphic Identity Program has been designed to convey the unique qualities of Drexel University and is composed of a system of coordinated graphic elements, including:

When consistently applied with the university’s full name, the elements of the graphic identity work together to create a coherent Drexel University image. Along with the use of official university colors and typefaces in all university print, digital and product applications, these graphic elements create awareness, recognition and loyalty in the Drexel brand.

In order to maintain consistency throughout the system, the new identity program prohibits the use of any additional iconography, marks or artwork outside of the approved university dragon icon.