Bio:
Hyunmin “Min” Lee is a professor at the communication department, where she teaches courses in public relations, communication theory and research methods.
As a public relations scholar, Min’s research focuses on identifying innovative strategies for organizational relationship and reputation management. In this line of research, she has explored the role of social media for organizational-public relationship building; ethical fake news management; storytelling for crisis management; and transparent corporate social advocacy as an engagement strategy. More recently, her research examines the ways in which organizations and individuals utilize A.I. to formulate relationships and promote prosocial messages and self-help.
Her other area of scholarly research centers around strategic health communication. Here, she examines media representations of public health issues and strategic health messaging effects.
Min’s work has received several national and international awards, including top paper and poster awards from the National Communication Association (NCA), Association for Education in Journalism and Mass Communication (AEJMC), American Academy of Advertising (AAA), and International Public Relations Research Conference (IPRRC). Min was also recognized as an Arthur Page Legacy Scholar for her work in fake news and PR ethics and was the recipient of the Advancing the Discipline Grant by NCA.
You can find Min’s publications in leading peer reviewed journals including New Media and Society, Journalism and Mass Communication Quarterly, Cyberpsychology, Behavior, and Social Networking, Journal of Public Relations Research, Public Relations Review, Journal of Health Communication, Health Communication, and Journal of Media Psychology, among others.