November 12, 2023
Understanding entrepreneurial personas is essential when working with student entrepreneurs. Each persona brings a unique set of skills and strengths to the table, and it is vital to help students identify their own persona and guide them in developing a plan to achieve their entrepreneurial objectives.
As students work on new ideas, you may see them take on different roles during various phases of the development of a startup. A seeker might become a builder. A builder might become a
careerist. It will also be interesting to observe how different personas work together. For example, a seeker working with a builder might be an interesting combination of orientation and skills.
I also recognize that there are other personas that I've not identified. For example, the "investor" persona might attract students interested in early-stage investing and venture capital. Different personas might include the "hustler," the "visionary," or the "inventor."
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