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Entrepreneurs Don’t Take Risks; They Manage Risk

The Close School’s resident sage sheds light on prospects for entrepreneurs in the U.S. job market.


November 19, 2014

Linda Rottenberg, co-founder of Endeavor, a leading world organization in support of entrepreneurs, who was honored by U.S. News & World Report as one of “America’s Top Leaders” and by Time as one of a hundred “Innovators for the 21st Century,” has written a new book called "Crazy is a Compliment: The Power of Zigging When Everyone Else Zags."

In her book, Rottenberg points out two-thirds of the founders listed on the 2013 Inc. 500 bet less than $10,000 on launching their ideas. Linda also points out that 80 percent of the entrepreneurs in Endeavor’s experience saved enough money before starting their venture in order to support themselves and their families for at least a year (read: entrepreneurs don’t take huge risks, but rather they manage risk).

Why this matters:

If you have a dream of starting something, it might not take as much capital as you imagine. Further, today’s networking environment of crowdfunding and intermediaries like Kickstarter facilitate finding startup funding more than ever before

So, maybe you don’t even have to come up with that first $10,000 after all.

For more on Linda Rottenberg and the experiences that helped shape her book, click here.

Says Carriker: An entrepreneur friend of mine once told me: "Learn, earn, return." After 55 years of learning and earning around the world, I am returning.

Roy Carriker is a Teaching Professor and Director of Technology Entrepreneurship in the Charles D. Close School of Entrepreneurship. He is also a School of Biomedical Engineering, Science and Health Systems senior executive in residence.

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