Bilbao Metropoli 30, a public-private partnership established over three decades ago, has been instrumental in transforming Bilbao from an industrial hub facing economic decline into a modern cultural metropolis. Key projects like the Metro (opened in 1995) and the Guggenheim Museum (1997) spearheaded this revitalization, leading to further developments such as the Euskalduna Congress and Concert Hall, Bilbao Exhibition Centre, and the new Bilbao Airport. This comprehensive strategy addressed unemployment, pollution, and urban decay, positioning Bilbao as a model for urban regeneration.