Asta Zelenkauskaite, PhD
Department of Communication
Center for Science, Technology and Society
Education:
- PhD, Mass Communication, Indiana University, 2012
Research Interests:
- Social media research
- User-generated content analysis
- Emergent practices online
- Ideological influence
- Inauthentic coordinated behaviors online
- Gender and online interaction
- Misinformation/disinformation online
- Mixed methods
Bio:
Asta Zelenkauskaite’s research centers around emergent practices online by bridging multidisciplinary approaches drawn from social science tradition, Communication, Information Science and Linguistics. Her research focuses on the ways in which online interaction can create new spaces and practices for their users. She is interested in the changes that social media and artificial intelligence tools bring to mass media landscape by studying these phenomena from a multi-method approach from macro and micro approaches in cross-cultural settings.
Selected Publications:
Books
Selected Articles
- Zelenkauskaite, A. & English, P. (2025). Hashtags as attention seeking in a global event: Gender hijacking, spamming, and appeals to unrelated causes. Telematics and Informatics. 101, 102303. https://doi.org/10.1016/j.tele.2025.102303
- Zelenkauskaite, A., & Lamichhane, S. (2025). Quantitative balance, qualitative dissonance? Multisource Telegram use in Russo-Ukrainian war news. First Monday, 30(9). https://doi.org/10.5210/fm.v30i9.14343
- Zelenkauskaite, A., & Albright, G. (2022). Facebook Live is not “liked:” Construction of Liveness and the Reception of Video Livestreaming. New Media & Society. https://journals.sagepub.com/doi/abs/10.1177/14614448221078119
- Zelenkauskaite, A. & Niezgoda, B. (2017). “Stop Kremlin trolls:” Ideological trolling as calling out, rebuttal, and reactions on online news portal commenting. First Monday: Peer reviewed journal on the Internet. DOI: http://dx.doi.org/10.5210/fm.v22i5.7795