Asta Zelenkauskaite, PhD
Department of Communication
Center for Science, Technology and Society
Education:
- PhD, Mass Communication, Indiana University, 2012
Research Interests:
- Social media research
- User-generated content analysis
- Emergent practices online
- Ideological influence
- Inauthentic coordinated behaviors online
- Misinformation/disinformation online
- Mixed methods
Bio:
Asta Zelenkauskaite, is an associate professor of Communication. Her work research centers around emergent practices online by bridging multidisciplinary approaches drawn from social science tradition, Communication, Information Science and Linguistics. Her research focuses on the ways in which online interaction can create new spaces and practices for their users. Her work is interested in societal challenges of information mistrust and post-truth and the way such inauthentic information can be uncovered. She is focusing in the changes that social media bring to mass media landscape by studying these phenomena from a multi-method approach from macro and micro approaches.
Selected Publications:
Books
Articles
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Zelenkauskaite, A., & Albright, G. (2022). Facebook Live is not “liked:” Construction of Liveness and the Reception of Video Livestreaming. New Media & Society. https://journals.sagepub.com/doi/abs/10.1177/14614448221078119
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Zelenkauskaite, A., Toivanen, P., Huhtamäki, J., & Valaskivi, K. (2020). Shades of hatred online: 4chan duplicate circulation surge during hybrid media events. First Monday. https://firstmonday.org/ojs/index.php/fm/article/view/11075/10029
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Zelenkauskaite, A., & Balduccini, M. (2017). “Information warfare” and online news commenting:
Analyzing forces of social influence through location-based user-commenting typology framework. Social Media + Society, (3)3. 1-10. DOI: https://doi.org/10.1177/2056305117718468
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Zelenkauskaite, A. & Niezgoda, B. (2017). “Stop Kremlin trolls:” Ideological trolling as calling out,
rebuttal, and reactions on online news portal commenting. First Monday: Peer reviewed journal on the Internet. DOI: http://dx.doi.org/10.5210/fm.v22i5.7795