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Hyunmin Lee

Hyunmin “Min” Lee, PhD

Director of Undergraduate Programs in Communication
Associate Professor
Graduate Faculty Member, Communication, Culture &
Department of Communication
Office: 3201 Arch Street, Suite 100, Room 164

Additional Sites:
Google Scholar


  • PhD, Journalism, University of Missouri-Columbia, 2011
  • MA, Public Relations, University of Florida, 2008

Curriculum Vitae:

Curriculum Vitae (PDF)

Research Interests:

  • Public relations
  • Strategic health communication
  • Social media effects


Hyunmin “Min” Lee is an associate professor at the communication department, where she teaches courses in public relations, communication theory and research methods.

As a social scientist, Min’s research focuses on identifying innovative strategies for organizational relationship and reputation management. In this line of research, she has explored the role of social media for organizational-public relationship building, employee empowerment, and ethical fake news management; the role of storytelling in crisis reputation management; and most recently, identifying strategies to communicate corporate social advocacy in a transparent and authentic manner to build public trust and support. Her other area of scholarly research centers around strategic health communication. Here, she examines media representations of public health issues, and ways to design health messages to increase its persuasiveness.

Min’s work has received several national and international awards, including top paper and poster awards from the National Communication Association (NCA), Association for Education in Journalism and Mass Communication (AEJMC), American Academy of Advertising (AAA), and International Public Relations Research Conference (IPRRC). In 2018, Min was also recognized as an Arthur Page Legacy Scholar for her work in fake news and PR professionalism. In 2020, her co-authored work on crisis communication and twitter use received the best article award from Newspaper Research Journal.

You can find Min’s publications in leading peer reviewed journals including New Media and Society, Journalism and Mass Communication Quarterly, Cyberpsychology, Behavior, and Social Networking, Journal of Public Relations Research, Public Relations Review, Corporate Reputation Review, Journal of Health Communication, Health Communication, and Journal of Media Psychology, among others.

Selected Publications:

Representative recent publications

  • Lee, H., Hong, H., & Kim, H. (2022). Navigating the COVID-19 Pandemic in the Contingency Framework: Antecedents and Consequences of Public's Stance toward the CDC. Public Relations Review, 48, 102149.
  • Kim, B., Hong, S., & Lee, H. (2021). When brand communities appear on Instagram: Exploring emerging brand community markers through Fortune 500 companies' Instagram posts. International Journal of Strategic Communication, 15, 177-192.
  • Hinsley, A., & Lee, H. (2020). Tweeting in the midst of disaster: A comparative case study of journalists' practices following four crises. Newspaper Research Journal,41(3), 297-316. *Best article award from journal.
  • Lee, H. & Jahng, M (2020). Storytelling in crisis communication: Exploring the effectiveness of narrative as a crisis response strategy. Journalism and Mass Communication Quarterly, 97, 981-1002.
  • Jahng, R., Lee., H., Rochadiat, A. (2020). Public Relations' practitioners' management of fake news: Exploring key elements and acts of information authentication. Public Relations Review, 46, 101907.
  • Kim, H., Lee, H., & Hong, H. (2020). Scale development and validation for psychological reactance to health promotion messages. Sustainability, 12 (14), 5816.
  • Lee, H., & Cameron, G. T. (2017). Utilizing audiovisual and gain message frames to attenuate psychological reactance towards strategic health messages. Health Communication, 32(1), 72-81.