Hyunmin “Min” Lee is an associate professor at the communication department, where she teaches courses in public relations, communication theory and research methods.
As a social scientist, Min’s research focuses on identifying innovative strategies for organizational relationship and reputation management. In this line of research, she has explored the role of social media for organizational-public relationship building, employee empowerment, and ethical fake news management; the role of storytelling in crisis reputation management; and most recently, identifying strategies to communicate corporate social advocacy in a transparent and authentic manner to build public trust and support. Her other area of scholarly research centers around strategic health communication. Here, she examines media representations of public health issues, and ways to design health messages to increase its persuasiveness.
Min’s work has received several national and international awards, including top paper and poster awards from the National Communication Association (NCA), Association for Education in Journalism and Mass Communication (AEJMC), American Academy of Advertising (AAA), and International Public Relations Research Conference (IPRRC). In 2018, Min was also recognized as an Arthur Page Legacy Scholar for her work in fake news and PR professionalism. In 2020, her co-authored work on crisis communication and twitter use received the best article award from Newspaper Research Journal.
You can find Min’s publications in leading peer reviewed journals including New Media and Society, Journalism and Mass Communication Quarterly, Cyberpsychology, Behavior, and Social Networking, Journal of Public Relations Research, Public Relations Review, Corporate Reputation Review, Journal of Health Communication, Health Communication, and Journal of Media Psychology, among others.