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How to Choose Your Target Audience

IRT's mailing lists allow you to target the audience for your mailing based on the recipients' Role, Campus, College and/or Calendar.

Role
Figuring out the appropriate audience is sometimes easy, depending on the nature of the message. For example, seminars only open to faculty should be advertised only to faculty. An announcement of a scholarship opportunity for undergraduates should be sent only to undergraduates.

Campus
Keep in mind any location-specific information in your message. If, for example, you are announcing an event happening on the University City campus, that email is probably not relevant to students outside of Philadelphia.

College
Some mailings apply only to certain branches of the University. For example, DUCoM (the Drexel University College of Medicine) generally handles its own mailings regarding policy and employee information.

Calendar
While the majority of Drexel students follow the regular quarterly schedule, some programs have different time-tables. Mailings that refer to specific landmarks of the quarter term (e.g., "upcoming exam week") should be sent only to the quarterly students.

COMMON AUDIENCE CHOICES

Role

  • All roles (includes students, faculty and staff)

    • Students
      • Undergraduate Students
        • Seniors
      • Graduate Students
    • Faculty and Staff
      • Faculty
        • Full-time Faculty
      • Staff

Campus

  • Everywhere (includes Sacramento, Burlington, Online Programs, Satellite Locations)

    • All Philadelphia Campuses (University City, Center City, Queen Lane)
      • University City Only
      • Center City Only

College

  •  Everyone

    • Everyone except the College of Medicine
    • Everyone except the College of Medicine and School of Law
    • Everyone except Sacramento

Calendar (for students)

  • All Students

    • Students on the Quarterly Schedule

NOTE: Members of the Academy of Natural Sciences are included on our appropriate Drexel lists.

Mailings can (and often should!) be targeted using a combination of these criteria. For example, we can send your message to "all faculty at University City" or "all graduate students excluding the Colleges of Medicine and Law."

The Mass Mailing team is here to help you choose your target audience if you have any questions. Please contact us!

Other audience options are available, but the lists are created on an ad hoc basis. Please see the full breakdown of possible audiences, based on our database structure.