Regina Blaszczyk (PhD, History, Delaware) is Leadership Chair in the History of Business and Society at the University of Leeds, and Associate Editor at the Journal of Design History. She is the author or editor of seven books, including Imagining Consumers: Design and Innovation from Wedgwood to Corning (2000), which won the Hagley Prize for Best Book in Business History for 2001 and The Color Revolution (2012), which won the 2013 Hacker Prize from the Society of the History of Technology. Her background includes positions as cultural history curator at the Smithsonian Institution and as a senior manager at the Chemical Heritage Foundation.