December 2, 2015

Content strategist Sara Wachter-Boettcher—whose clients include the Bill & Melinda Gates Foundation, PayPal, Harvard University and The Associated Press—will lead a dialogue about the importance of designing for kindness on Thursday, December 10. All web users carry personal histories that might include pain, problems, past traumas or present crises. How can designers consider these potential vulnerabilities, triggers, and touchy subjects, when they don’t know what they are? Sara’s talk, “Everybody Hurts: Design for Kindness,” will address how clear intentions and compassionate communication can make a huge impact. This event is the latest installment in the Refresh Philly series, which brings Philadelphia’s best and brightest web professionals to Drexel each month for conversation.

Sara’s free-to-the-public talk will take place at 6:30pm in the URBN Annex Screening Room (3401 Filbert Street). A content strategy consultant, author and editor, her company provides strategic consulting and in-house training, facilitates workshops and advising sessions, leads external teams for complex projects, and partners with design and development agencies.

During her talk she’ll address how all users want interfaces that feel human, where the content is friendly and the interactions flow right along. But being human isn’t just about being breezy. What would it mean to optimize not just for seamlessness, but for kindness? Her talk will address how to strengthen everything from forms to headlines to site structures.

Click here to reserve your seat. For more information, please contact professor Troy Finamore at troy.finamore@drexel.edu.