March 1, 2014

Design & Merchandising Prof. Kristen Ainscoe’s Visual Merchandising class recently designed and installed window concepts for the Penn Book Center on South 34th Street. The store has since experienced a rise in traffic and sales of children’s and gardening books, the themes of the window designs. The work was part of the Design & Merchandising Program’s Community Window Project, which has engaged students in developing window concepts for small business owners in nearly every Philadelphia neighborhood.