Building A Brand
April 22, 2010
Renowned typography gurus and purveyors of many things cool, House Industries, are coming in May and doing it the only way they know how…big, loud and in style. House Industries has designed fonts for the NFL on Fox, Tokyo’s 2016 summer games’ Olympic bid, Shell Oil, Simpsons Movie, the New York Knicks and countless others. House also designs furnishings, accessories, clothing and books.
For a week starting on Wednesday, April 28th, Andy Cruz, the founder of House Industries, will be here working with students in many of our design programs on a creative problem that he’ll present as a challenge. Cruz will also be working with Music Industry students on packaging and promotion for the upcoming three-track 7” release by acoustic singer/songwriter Dave Hause. The House Industries residency will conclude on May 5th when we take over the Armory. The party will begin at 6 PM with a House Supermarket and work signing, in which students will be able to browse and buy House products and artwork, followed by a 7 PM lecture on the House design philosophy with Cruz. The evening will conclude with a Ping-Pong after-party and exhibit featuring a performance by Dave Hause. When you’re not listening to Hause perform or facing off in a ping-pong match with one of your professors, you’ll be able to walk the Armory and see the creative work of the students who participated in the residency on display.
What: House Party with House Industries
Where: Armory, 33rd and Cuthbert St.
When: Wednesday, May 5; 6 PM
Cost: Free and open to the public
More information: 215-895-1029