Independent Study in Radio Promotion Now Offered
December 2, 2005
Learn all aspects of promoting recording artists' music to radio, including commercial and non-commercial, as well as satellite radio. Students will learn how to read and analyze radio airplay data for your record label and artist clients, how to approach Program Directors and Music Directors of radio stations, and how to create and build an effective radio marketing campaign. You will experience these, and other related activities, first-hand by working on radio campaigns with nationally-released MAD Dragon Records recording artists LPs. For more information, please contact: Marcy Rauer Wagman at mrw33@drexel.edu as soon as possible because seats are limited. This course is open to all students.