Television & Media Management Graduate Program

What is the Television & Media Management Graduate Program?

Drexel University's Television & Media Management Graduate Program prepares students to lead and innovate in the fast-paced, ever-changing world of multi-platform media. The program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus of building and expanding professional networks in order to springboard students' careers to the next level. Students in the Television & Media Management program will learn to master the art of content creation management, media deal-making, cross-platform delivery, and audience measurement—key areas for thriving in today’s industry.

Drexel's unique program offers a dynamic and flexible learning experience. From the energy of a live classroom (synchronous) or the convenience of learning on your own schedule (asynchronous), the Television & Media Management program delivers top-tier education through both campus and online options. Graduate students can also pursue a MS in Television & Media Management or may pursue a dual MS/MBA option, earning two separate degrees in one comprehensive plan of study.

Graduates of the Television & Media Management program join a vibrant, diverse and passionate group of professionals from around the world, working at the cutting edge of media. Join them, and be part of a program that opens doors to exciting leadership roles in television, streaming, and multi-platform content delivery!

Why Study Television & Media Management at Drexel?

The Television & Media Management program offers a fast-track option, allowing students to complete their MS degree in 15 months (one year plus one quarter). This accelerated timeline helps students enter or advance in the industry while still completing a comprehensive education at Drexel.

One of the standout features of the program is its flexibility. Students can choose from a wide range of electives to tailor their studies to their specific career goals. The online master’s program is designed with inclusivity and accessibility in mind. Students are welcome to attend any campus class, either in-person or virtually, at any time, offering the best of both worlds.

Unlike other programs that focus on generic management skills, Drexel's Television & Media Management Graduate Program takes a holistic and industry-specific approach. Professors and instructors have extensive backgrounds in television and media, and dive deep into the unique management challenges of this ever-evolving industry.

With small class sizes, students have the opportunity to engage closely with faculty, peers, and industry leaders. This fosters deep connections that last well beyond graduation. One of the most valuable assets of the program is the extensive alumni and professional network. The program's close-knit community actively supports students and fellow alumni in securing opportunities and career advancements.

Graduates emerge with not only an MS or MS/MBA in Television & Media Management but also with the skills, network, and confidence to thrive in the television and media industry.

What Will You Learn in the Television & Media Management Graduate Program?

The stand-alone MS degree offers a solid grounding in television and media management, as well as skills specific to business leadership. The dual MS/MBA option, offered jointly with the LeBow College of Business, allows students to integrate more business course content with the management practices of multi-platform television and media.

Learning objectives of both the MS and MS/MBA degree programs include:

• Understanding revenue and financial models that drive the multi-platform media industry
• Confidently utilizing financial analysis tools
• Assessing present and emerging technology to successfully manage media organizations at the highest levels
• Functioning in the multi-dimensional world of programming which includes knowledge of content production, syndication programming and counter-programming response mechanisms, and understanding the complexities of multi-platform content delivery
• Understanding the importance of diverse teams in the media industry and utilizing that knowledge to lead organizations with a specific focus on equity and inclusion
• Learning and exercising the management, legal, and negotiation skills required to lead every level of the multi-platform media industry

Path of Study

The MS in Television & Media Management Program combines practical and academic experience in courses, such as:

• Diversity in Television & Media Management
• Multi-Platform Programming
• Audience Data and Analytics / Sales
• Media Law & Unions
• Ethical Decision-Making
• Money and the Media
• TV Technology and Innovation
• Media Systems and Dynamics

The degree requirements and sample plan of study for the M.S. program are available in the Drexel University catalogue, here.

Students may also pursue a dual-degree option earning an MS and full MBA (Master of Business Administration) simultaneously. The degree requirements and sample plan of study for the MS/MBA program are available in the Drexel University catalogue, here.

Students interested in the online-only program can learn more, here.

Career Opportunities with a M.S. in Television & Media Management

A master’s degree in Television and Media Management provides a competitive advantage in the workforce by equipping students with skills tailored to develop leaders in the evolving television & media landscape.

• Industry-Specific Knowledge: The degree focuses on the unique challenges and opportunities in content delivery platforms and media production, giving students specialized expertise in areas like programming, distribution, audience analytics, and content monetization.
• Strategic and Leadership Skills: The curriculum is designed to hone students’ critical thinking and leadership capabilities, preparing graduates for managerial roles. They learn how to develop strategic plans, manage budgets, lead diverse teams, and make data-driven decisions that are crucial in a rapidly changing industry.
• Robust Networking: The program allows students to secure internships specific to their area of niche interest in the industry. Industry projects and collaborations with media companies give students practical experience and connections within the industry. These networks can be invaluable when seeking job opportunities or industry partnerships.
• Adaptability to Technology and Trends: The media industry is constantly evolving with new technologies, streaming platforms, and audience behavior. A master’s degree in television & media management equips students with the tools to adapt and thrive in this dynamic environment, staying ahead of trends like OTT platforms, social media strategies, and content consumption shifts.
• Multidisciplinary Skills: Students gain a combination of creative, business, and solutions-oriented skills, making them versatile job candidates. They can work across various roles, from production and content creation to marketing, audience development, and corporate management.

The MS (or MS/MBA) in Television & Media Management not only opens doors to a wider array of career paths but also makes graduates more competitive by providing a deeper understanding of the media industry’s business side, giving them a strategic edge in navigating the complex and fast-paced industry. Television & Media Management Alumni are working in a diverse array of positions in the industry, including but not limited to:

• Advertising / Brand Strategy Director (Saatchi & Saatchi)
• Associate Director
• Anchor/ Correspondent
• Brand Partnerships and New Business Specialist 
• Business Analyst
• Chief Operating Officer
• Communications Manager
• Content and Events Coordinator (TV One)
• Content Editor
• Content Strategy Manager
• Content Strategy & Program Acquisitions Manager
• Development Manager
• Digital Creative & Promotional Producer
• Digital Media Specialist (Ansira)
• General Manager (LoveWorld Television, UK)
• Head of International Development & Label Operations (Sugar Music, Italy)
• HR Specialist
• Lead Video Editor
• Media Sales and Planning Strategist
• Media Specialist
• Multi-platform Content Producer
• Operations Producer
• Owner / Photographer
• Production Assistant (Nickelodeon)
• Professor
• Political Account Executive
• Research Director (CBS)
• Sales Marketing Specialist
• Script Supervisor (Freelance)
• Short Form Content Specialist
• Senior Digital Program Manager (Prime Video)
• Senior Media Analyst
• Social Media Manager (TLC / Travel Channel / Warner Bros)
• Strategic Partnership Lead
• Senior Program Manager
• Senior Research Manager
• Senior SEO Content Strategist
• Social Media Consulting Business Owner
• Strategic Campaign Manager
• Vice President Digital
• Video Production Company Owner