Global Fashion Brands: Style, Luxury & History
April 01, 2014
Dr. Joseph Hancock, Design & Merchandising Professor, co-edited the recently published book Global Fashion Brands: Style, Luxury & History and co-wrote the included article, “Rebranding American men’s heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture.” The book includes a foreword written by Dean Allen Sabinson.