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April

  • Beyond Encryption: Protecting Consumer Privacy While Keeping Survey Results Accurate

    April 17, 2020

    In a recent paper published in the Journal of Marketing Analytics, an assistant professor of Decision Sciences and Management Information Systems at Drexel University, Matthew Schneider, PhD, and Dawn Iacobucci, PhD, of Vanderbilt University, proposed a new methodology that permanently alters survey datasets to protect consumers' privacy — when data is shared — while still preserving a level of reasonable accuracy for these datasets.

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