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Kelly Reid is going on the 7th year of her social media career at well-known retailers in the fashion, beauty and lifestyle space. She has a strong background in creating content strategies around new product launches, pairing analytics with social performance and launching impactful influencer campaigns. Kelly has a strong passion for the social space in and out of the office and enjoys testing new ideas on new platforms to watch products sell. Her roles at QVC, HSN and BHLDN has given her opportunities to test new tools and products that allow social media to ever be evolving.
She started her fashion career early in college when she held multiple internships at well-known brands such as Teen Vogue, Vogue, Nicole Miller and Philadelphia Magazine/Philadelphia Weddings. Kelly was able to dive into social media when it was first becoming a marketing tool for brands; just at the right time. Since then, social and digital marketing is ever evolving and she’s excited to teach students her learnings from her past experiences.
Outside of the classroom, Kelly enjoys snowboarding, hiking and spinning.
Kelly has a bachelor’s degree in Advertising- Account Management from Temple University and a master’s degree in Digital Marketing from Temple University’s Fox School of Business.