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Andréa Ross is a Senior Analyst with Effectv’s Data Innovation & Insights team. Utilizing Comcast’s first party data layered with third party data, her team is responsible for informing strategy to efficiently connect marketers with the audiences that matter most to their business across all screens.
A Philadelphia native, Andréa is no stranger to Drexel University or the Television Management program. In 2011 she earned her B.S. in Entertainment & Arts Management and in 2014, she completed the program earning her M.S. in Television Management.
While completing her graduate studies, Andréa discovered her love of research and all things audience measurement. She began her career as a summer intern at CBS-3/CW Philly, gaining experience in their Research, Programming and Sales departments. After completing her internship, Andréa was hired as a Media Assistant at Harmelin Media, where she later moved to their Insights department as a Research Analyst. Briefly leaving Philadelphia, she moved to Stamford, CT joining Charter Communication’s Marketing department as a Senior Analyst, Media Research & Strategy. Since her return to Philadelphia, she has been employed at Effectv (formerly Comcast Spotlight) and currently resides in West Oak Lane with her husband and fellow dragon, Eugene.