Need a New Social Media Account?
Drexel's social media channels allow us to communicate our brand, stories, and ideas while interacting with our community. Each channel has a unique target audience, or audiences, and as skilled communicators we must know how to engage with each of them. It is a powerful marketing communication tool that builds brand equity and distinguishes our brand from competitors.
But, social media is so much more than just a marketing tool. It allows us to create connections through followers, friends, or fans, and through continuous engagement build a deeper relationship with our connections.
For more information on social media policies, please check out the link below.