Description of Platform

• Fast-paced, high volume, text heavy platform with growing opportunity for creativity
• Great for sharing news and engaging real-time with your audience
• Limited character count

Target Demographics

• Millennials and older
• Wide variety of ages/groups

How to Measure Goals

• Impressions
• Engagement
• Re-tweets
• Likes
• Replies
• Link clicks
• Followers and growth

Best Practices for Posting

• Morning, mid-morning & mid-afternoon
• 240 characters is current max but still try to get close to original 140 character count
• Shortening links with Bitly
• Photo size standards 440x220
• Twitter cards
• Be judicious with hashtags
• Tagging - it is ok to tag other accounts but use discretion when aligning with other brands
• Upload native video -- YouTube links/photos do not upload correctly

Best Practices for Engaging with Comments, Messages

When to engage

• Drexel accounts always good
• When engaging with individuals, look at their accounts first to ensure they are not trolls or bots.
• Don't feed the trolls
• Take questions/concerns offline to handle potential issues

Content That Does Not Belong

• Crisis/emergency/updates/content only if directed by University Communications
• Live tweeting should be kept to a minimum
• Not related to Drexel -- general section