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Best Practices for Engaging With Twitter

Description of Platform

  • Fast-paced, high volume, text heavy platform with growing opportunity for creativity
  • Great for sharing news and engaging real-time with your audience
  • Limited character count

Target Demographics

  • Millennials and older
  • Wide variety of ages/groups

How to Measure Goals

  • Impressions
  • Engagement
    • Re-tweets
    • Likes
    • Replies
  • Link clicks
  • Followers and growth

Best Practices for Posting

  • Morning, mid-morning & mid-afternoon
  • 240 characters is current max but still try to get close to original 140 character count
  • Shortening links with Bitly
  • Photo size standards 440x220
  • Twitter cards
  • Be judicious with hashtags
  • Tagging - it is ok to tag other accounts but use discretion when aligning with other brands
  • Upload native video -- YouTube links/photos do not upload correctly

Best Practices for Engaging with Comments, Messages

    When to engage

  • Drexel accounts always good
  • When engaging with individuals, look at their accounts first to ensure they are not trolls or bots.
  • Don't feed the trolls
  • Take questions/concerns offline to handle potential issues

Content That Does Not Belong

  • Crisis/emergency/updates/content only if directed by University Communications
  • Live tweeting should be kept to a minimum
  • Not related to Drexel -- general section