Description of Platform

• Visual platform to engage with friends, influencers and brands you follow

Target Demographics

• Broad demographic -- from teens to baby boomers -- ages 15-65

How to Measure Goals

• Acts of engagements including comments, likes and shares
• Hashtag follows/clicks in stories (views/impressions)

Best Practices for Posting

• Quality images
• Consistent color palette
• Real photos (avoid premade graphics)
• Use of stories & strategy around stories
• Stories as promotional vehicles

Best Practices for Engaging With Comments, Messages

Repress

• Irrelevant comments
• Profanity
• Engage off platform if absolutely necessary

Response

• Respond to as many questions/comments as possible

Content that does not belong

• Images with text
• Duplicate posts from other platforms -- repurposing is ok
• General rule, no event promotion -- clickable links are not allowed in Instagram
• Flyers/Posters