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Best Practices For Engaging With Instagram

Description of Platform

  • Visual platform to engage with friends, influencers and brands you follow

Target Demographics

  • Broad demographic -- from teens to baby boomers -- ages 15-65

How to Measure Goals

  • Acts of engagements including comments, likes and shares
  • Hashtag follows/clicks in stories (views/impressions)

Best Practices for Posting

  • Quality images
  • Consistent color palette
  • Real photos (avoid premade graphics)
  • Use of stories & strategy around stories
  • Stories as promotional vehicles

Best Practices for Engaging With Comments, Messages


  • Irrelevant comments
  • Profanity
  • Engage off platform if absolutely necessary


  • Respond to as many questions/comments as possible

Content that does not belong

  • Images with text
  • Duplicate posts from other platforms -- repurposing is ok
  • General rule, no event promotion -- clickable links are not allowed in Instagram
  • Flyers/Posters