What is a content strategy?

A content strategy is the planning, development, management and governance of content. It is never a one-and-done thing once you publish – it always requires routine, ongoing maintenance. Your content includes not only the text on the page, but the images and multimedia that accompany it. It connects your business goals with your users’ needs and focuses on the lifecycle of the content as a business asset.

Everything that we create (text, data, graphics, video and audio) becomes part of the user experience and journey. When you deliver useful, usable content you engage, convert and retain your audience online. When your content is in good shape, you deliver value and form trust with your audience as well as elevate your brand.

Get started. Check out this quick guide from Usability.gov on conducting a content inventory and audit.

Questions? Contact Us

University Communications has a variety of resources to support your content strategy efforts.

For questions regarding content strategy or preparing for new web projects:

Jessica Viskup, Assistant Director, Web Strategy
email: jlv45@drexel.edu

Lauren Nihill, Digital Content Designer
email: ln359@drexel.edu 

For questions regarding SEO/Analytics:

Nigel Lum-Cox, SEO Analyst
email: njl72@drexel.edu

For questions regarding Writing for the Web/SEO:

George Heftler, Web Content Writer
email: gnh32@drexel.edu  

Workshops

SEO Training or: The Traveling SEO Spectacular and Stunt Show

SEO is more than a buzzword, it’s a proven technique for attracting more and appropriately qualified leads, improving your ranking on search engines and more. By attending this training, you’ll learn exactly what SEO is, how it can help you and most importantly how to implement it. This training is primarily intended for communicators who are new to SEO as a concept or who have only a passing familiarity, but can also serve as both a refresher and an update for those who are more aware of SEO tactics.

Upcoming Dates:

Wed. July 15, 2020 2-3:30 p.m.

Wed. August 12, 2020 2-3:30 p.m.

Register for a session.

Inbound Academy

Nigel, Lauren and George will help you master strategy, writing and data analysis with Inbound Academy. Take your knowledge to the next level with these meetings, where they’ll present a mini-lesson on tactics not covered in the SEO 101 basic training then transition to SEOffice hours – any questions, specific or general are welcome.

TBD, contact: websupport@drexel.edu to express interest in scheduling a session.

Join our Community

Become a part of our community of practice for content strategy at the University. Join our Digital Content Strategy LinkedIn group.