POLICY NUMBER: UMaC-7
EFFECTIVE DATE: July 18, 2017
REVISIONS: None
RESPONSIBLE OFFICER: Senior Vice President, University Marketing & Communications
APPLICABILITY: This policy applies to Drexel University, its affiliates and subsidiaries, and to the faculty, professional staff members, and students of these entities.

BACKGROUND

All members of the Drexel community and the institution as a whole benefit when the Drexel name, as well as its shield, trademarks and logos ("Insignia") are properly used.  The University, like virtually all other institutions and businesses in the United States, has developed policies controlling the use of its name and Insignia because they symbolize its purpose, values and traditions.  Drexel takes a legitimate interest in the use of its name and Insignia for many important reasons.  Drexel must ensure that any implied association with the University is accurate.  Attaching the Drexel name or Insignia to an event, project or publication implies a close connection with the University, often sponsorship or endorsement. Involvement by individual Drexel faculty, students or staff members is not, by itself, a sufficient basis to title an activity as "Drexel" sponsored. Rather the activity must be one for which the University takes institutional responsibility.  The University and its members have a responsibility to ensure that the activities with which it is accurately associated maintain standards consistent with its educational purposes.  In academic endeavors under the supervision and control of University colleges, schools, centers, or programs, adherence to these standards is assured through the normal processes of review. In other activities, relevant standards of quality and appropriateness must be established and maintained. Even some projects that satisfy the standards of quality may not appropriately use the University name or Insignia (for example, certain political activities or outside ventures carried on by individual faculty, students, or staff members).  The University and its members also have a responsibility to protect its assets by seeking a fair share of the economic value that the use of the Drexel name and Insignia produces and any use of the Drexel name or Insignia that may depreciate its value or reputation should be avoided.

In accordance with the foregoing responsibilities, the following standards regulate the use of the Drexel name and Insignia by schools, units, and individuals within the University, and their use by individuals and institutions outside the University, as may be authorized from time to time.  Nothing in this policy is intended to discourage or prevent the fair use of Drexel's name to comment on activities of the University.

POLICY STATEMENT

I. Standards for Drexel Colleges, Schools and Departmental Units

This section contains the standards for the use of the Drexel name by the University and its colleges, schools and departmental units. Part II contains the standards for the use of the Drexel name by individual members of the Drexel community.

Approval of Use of Drexel Name and/or Insignia by Outside Individuals or Entities

Drexel colleges, schools and departmental units may authorize outside individuals or entities to use, the name and/or Insignia of the University in advertisements or marketing materials, press releases, movies or television programs, etc. only with the prior written approval of the Senior Vice President for University Marketing & Communications or his/her designee. Any such approved uses by outside individuals or entities must conform to the Drexel University Identity Guidelines found at:http://drexel.edu/identity/

In determining whether to approve the use of the name and/or Insignia of the University by an outside entity or individual, the Senior Vice President for University Marketing & Communications shall consider, at minimum, the following:

• whether the proposed association between the University and the activity, product, or publication is accurately represented
• whether the activity, product, or publication, and the manner in which it is associated with Drexel's name and/or Insignia are appropriate to the University's research, educational, and service mission and not for profit status do not imply endorsement of third party products and/or services and;
• whether satisfactory arrangements have been made concerning the interest (if any) to be held by the University in intellectual property and income resulting from the proposed activity.

Note that permission for third parties to use the name Drexel or its Insignia for the types of uses described in this section is not typically granted.

Approval of Use of Drexel Name and/or Insignia by Drexel Colleges, Schools, and Departments

Use of the Drexel name and/or Insignia by Drexel colleges, schools, and departments in the ordinary course of business (by way of example only, letterhead, stationery, business cards, official publications of the University, "home pages" on the internet, and similar electronic and print publications) must conform with the Drexel University Identity Guidelines found at:  http://drexel.edu/identity/.  University equipment, stationery, campus mail service, and electronic media are to be used solely for University business by authorized University personnel and by officially recognized student organizations.

II. Standards for Individual Faculty, Staff and Students

This section contains the standards for the use of the Drexel name and insignia by members of the University community acting in their individual capacities.

Faculty members and professional staff may use the Drexel name to identify themselves and their affiliation with the University (e.g., "Jane Doe, Professor of History, Drexel University"). In using or authorizing use of the Drexel name to identify themselves in connection with activities conducted with outside individuals and entities (e.g., authoring a book or consulting), faculty and professional staff members must assure that the Drexel name is used in a manner that does not imply University endorsement or responsibility for the particular activity, product, or publication involved.  Use of University Insignia in connection with personal activities is prohibited.

In general, students are permitted to identify themselves in publications or other activities with an accurate, specific affiliation (e.g. "John Doe, LL.M. candidate, Thomas R. Kline School of Law" or "student, Drexel University") so long as this is done in a manner that makes clear they are students and does not imply University endorsement or responsibility for any particular activity, product, or publication involved. Students are permitted to use the name or insignia of the University on goods & services, only with prior written approval of the Senior Vice President for University Marketing & Communications or his/her designee.

III. Additional Provisions

Trademark Registration and Enforcement.

No one may register or authorize the registration of any trade or service mark of Drexel University in the United States or any foreign country without the prior written permission of the Senior Vice President for University Marketing & Communications, in consultation with the Office of the General Counsel. This requirement applies to both marks of the University as a whole (e.g.,"Drexel") and marks of individual colleges, schools, and departments whether or not the mark includes the word "Drexel.”  The Office of General Counsel serves as the contact point for trademark registration requests and inquiries as well as enforcement activities.

Merchandise

Any individual, college, school, or department that wishes to grant or receive a license for the use of the Drexel name for use on merchandise (such as T-shirts, mugs, calendars, and jewelry) must obtain the prior approval of Drexel’s Department of Athletics, Office of External Relations in the creation of consumer products, including any promotional items.  Only authorized licensed vendors of the University may produce such merchandise that include the university name or Insignia.  Licenses are primarily procured through the Colligate Licensing Company (CLC).  The University graphic identity standards must be followed as it relates to merchandise at all times.

Student organizations formally recognized by the Office of Student Life can use the Drexel name and select Insignia in conjunction with the organization name and design of promotional products upon the prior written approval of the Senior Vice President for University Marketing & Communications or his/her designee.

Student club sports teams recognized by Drexel Athletics are authorized to use select Drexel Athletics marks in conjunction with team names, uniform designs and the creation of promotional products upon the prior written approval of the Department of Athletics, Office of External Relations.  Drexel Athletic Varsity teams, coaches, staff and student-athletes are permitted to use the Drexel Athletics marks with approval from Department of Athletics, Office of External Relations and Equipment Department. 

University marks are prohibited for use on tobacco products, alcoholic beverages, sexually explicit graphics or descriptions and unless authorized by Department of Athletics, Office of External Relations, and the Office of University Marketing & Communications.

Any violation of this policy and procedure or failure to timely cooperate in complying with its provisions may result in disciplinary action up to and including termination.