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All News tagged "consumer behavior"

A bowl of red shredded beets, next to dirty whole beets on a blue table.

There’s More Than Beets the Eye at the Drexel Food Lab

The Drexel Food Lab is a self-supporting research group that is part of the Center for Hospitality and Sport Management, developing recipes for a variety of industry clients and good food causes. They recently worked with Love Beets, to see what could be rendered out of the red root.
Image of Bradley vs. Helvetica

The Game of Fonts: Research Finds That Difficult-to-Read Fonts Can Positively Affect Buying Habits

In a new paper, forthcoming in the Journal of the Academy of Science, a team of researchers including Drexel University’s Rajneesh Suri, PhD, a professor of marketing at the LeBow College of Business, take a closer look at how consumers’ buying decisions are influenced by fonts.
The new course will provide students with a broad, interdisciplinary overview of critical, historical and practical issues pertaining to branding, marketing and consumerism.

New Drexel Course on Affluenza and Consumer Culture is Open to the Public

As the dust settles after the chaos of Black Friday, Cyber Monday and the holiday shopping season, it’s the perfect time to take a closer look at America’s consumer culture, including ‘affluenza,’ the epidemic of overconsumption. In a new course, called “Studying Consumerism,” offered by the Department of Communication in Drexel University’s College of Arts and Sciences, students—and a limited number of alumni and members of the general public—can do just that. The winter term course, which runs from Jan. 5 – March 21, will provide students with a broad overview of critical, historical and practical issues pertaining to consumerism as well as branding and marketing.