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For Broadcasters, Women’s World Cup Rallies Record Audiences With An Event And a Cause

The Washington Post

June 26, 2019

Karen Weaver, EdD, an associate clinical professor in the Sport Management program of the LeBow College of Business, was quoted in a June 27 Washington Post article about the increase of marketing and viewership of the 2019 Women’s World Cup and the larger trend of increasing visibility for women’s professional sports.
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