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This Drexel Prof has the Same tip for Start-ups and New College Grads: Get a Brand!

The Philadelphia Inquirer

October 19, 2017

Ethan Bresnahan, an undergraduate in the LeBow College of Business, and Orly Zeewy, an adjunct faculty member in the Close School of Entrepreneurship, were quoted in an Oct. 19 Philadelphia Inquirer story about the importance of brand identity for start-up companies.
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