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How Sandpaper Can Make You More Generous: The Feeling of Rough Surfaces Boosts Empathy and Charitableness

Daily Mail

March 29, 2016

Chen Wang, PhD, an assistant professor of marketing in the LeBow College of Business, was quoted in a Daily Mail story on March 29 about her study that found touching rough surfaces triggers empathy and motivates people to donate to non-profit organizations. View Story

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