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Study Says No One Can Really Tell the Difference Between Rye and Bourbon


April 25, 2016

Jacob Lahne, PhD, assistant professor in the Center for Hospitality and Sport Management, was quoted in a Vice story on April 25 about his research investigating whether consumers can discriminate between bourbon and rye whiskey. Vocativ, Popular Science and Newser also featured the research April 25. View Story

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Sport Management