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Pong Comes Back in a Big Way

April 19, 2013

Dr. Frank Lee, an associate professor in the Westphal College of Media Arts & Design and director of the Entrepreneurial Game Studio, was quoted in an April 18 post on The Wall Street Journal's “Speakeasy” blog about his plan to turn the Cira Centre into a 29-story video game. He was also quoted in an April 19 Associated Press story that was picked up by a number of outlets nationwide including The New York Times, Huffington Post, Newsday, Bloomberg Businessweek, The San Francisco Chronicle and The Miami Herald. A Philly.com story from April 19 also mentioned Lee’s event as part of Philly Tech Week. The game was demonstrated live on WMMR-Radio (93.3-FM)’s “Preston and Steve Show” on April 19. Lee also appeared in a WPHL-TV (Phl-17) “Eye Opener Philly” morning show story on April 19 about the event. View Story