Howley spent the first 20 years of his career as a health care service provider. After going on to earn his MBA and a Ph.D. in business administration, Howley centers his research on health care marketing. He has authored or co-authored numerous articles including “The Influence of Different Types of Cues-to-Action on Vaccination Behavior in an Epidemic” for the Journal of Marketing Theory and Practice and “The Use of Apology in Health Care” for Journal of Medical Marketing 9.
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