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Faculty Experts

Michael Howley

Michael Howley, PhD

Clinical Professor, Marketing

LeBow College of Business






Howley spent the first 20 years of his career as a health care service provider. After going on to earn his MBA and a Ph.D. in business administration, Howley centers his research on health care marketing. He has authored or co-authored numerous articles including “The Influence of Different Types of Cues-to-Action on Vaccination Behavior in an Epidemic” for the Journal of Marketing Theory and Practice and “The Use of Apology in Health Care” for Journal of Medical Marketing 9.

More information about Howley 

For media inquiries, contact Niki Gianakaris at, 215.895.6741 (office) or 215.778.7752 (cell)




In the News

  • How the CVS and Aetna Deal Could Impact You

    Michael Howley, PhD, clinical professor in the LeBow College of Business, was interviewed for a Dec. 4 WCAU-TV (NBC-10) story about CVS Health's announcement of its plan to buy Aetna Health Insurance and what the deal would mean for consumers.

  • One-Day Extension for Health Insurance

    Michael Howley, PhD, an associate clinical professor, was interviewed on WPVI-TV (6-abc) on Dec. 23 about the deadline to sign up for health insurance under the Affordable Care Act.

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