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Faculty Experts

Rajneesh Suri portrait photo

Rajneesh Suri

Professor

LeBow College of Business

Contact:

Rajneesh.Suri@drexel.edu

215.895.6980

A professor in Drexel’s LeBow College of Business, Suri’s area of research includes pricing, promotions and branding. He has published numerous papers on consumer behavior, including developing effective guidelines and slogans, the effects of scarcity on the evaluation of prices, the impact of gender differences on the evaluation of promotional emails, and research on online and print coupons.

More information about Suri

Related from the Drexel News Blog

For media inquiries, contact Niki Gianakaris at ngianakaris@drexel.edu, 215.895-6741 (office) or 215.778.7752 (cell)

In the News

  • Finding Value in Surplus Food: Study Finds High Levels of Consumer Acceptance

    Rajneesh Suri, PhD, a professor in the LeBow College of Business, and Jonathan Deutsch, PhD, a professor in the Center for Food and Hospitality, were quoted in a Dec. 14 Food Navigator article about their recent research on the marketability of a new food category made of value-added surplus items. The story was also picked up by Food & Drink International and New Food magazine.

  • Website Testing Enters a New Era

    CIO magazine published an article in its June edition authored by Rajneesh Suri, PhD, a professor in the LeBow College of Business, and Siddharth Bhatt, a PhD candidate in LeBow, about a partnership with SEI Investments through LeBow College's Corporate Education program that tested the usability of the SEI Wealth Platform (SM) using Drexel's functional near-infrared spectroscopy technology that measures brain activity.

  • Drexel, SEI, Strap on A.I. Headbands so Investing is More Pleasing to the Brain

    Rajneesh Suri, PhD, a professor and associate dean of research in LeBow College of Business, was quoted in an April 26 Philadelphia Inquirer story about a partnership with SEI Investments through LeBow College's Corporate Education program that tested the usability of the SEI Wealth Platform (SM) using Drexel's functional near-infrared spectroscopy technology that measures brain activity. The research took place in LeBow's Behavioral Lab.

  • Labor Day By The Numbers

    Rajneesh Suri, PhD, associate dean for research and professor in the LeBow College of Business, was featured in an Aug. 29 WalletHub story about Labor Day and American workers.

  • Want to Compete with Big Brands? Get Social

    Research by Rajneesh Suri, PhD, a professor in the LeBow College of Business, was profiled in a May 1 Business News Daily post on the power of social media for small businesses.

  • Holiday Shopping

    Rajneesh Suri, PhD, a professor in LeBow College of Business, was interviewed on KYW-TV (CBS-3) on Dec. 18 for a segment about the shorter holiday shopping season and last-minute sales.

  • Black Friday

    Rajneesh Suri, PhD, a professor in the LeBow College of Business, was interviewed in a KYW-TV (CBS-3) segment on Nov. 27 about Black Friday sales and trends.

  • Keep Sales Simple

    Dr. Rajneesh Suri, an associate professor in the LeBow College of Business, was featured in the September issue of Harvard Business Review for his experiment on consumer math anxiety.


  • Math anxiety stopping you from saving?

    Dr. Rajneesh Suri, an associate professor in the LeBow College of Business, was quoted in a June 25 Yahoo! Finance Canada article about consumers with math anxiety.

  • Best of the Web Today

    The Wall Street Journal’s “Best of the Web Today” linked to a Drexel News blog post on April 26 about a study by Dr. Rajneesh Suri, an associate professor in the LeBow College of Business, on the effect of red price tags on male shoppers.

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