In the News

• Panera Bread Becomes First National Chain To Label Entrees as Climate Friendly

  Daniel Korschun, PhD, an associate professor in LeBow College of Business, was quoted in an Oct. 14 CNBC story about Panera Bread becoming the first national chain to label entrees as climate friendly.
  

• Building Effective Corporate Engagement on LGBTQ Rights

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, co-authored a Nov. 21 MIT Sloan Management Review piece about how companies can build effective corporate engagement on LGBTQ rights.

• More Companies Are Openly Supporting Abortion Rights. That May Be Controversial, But It's Also Good Business

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a Nov. 8 Fortune story about how more companies are publicly supporting reproductive rights.

• Is Your Company Socially Responsible?

  Daniel Korschun, PhD, an associate professor and Stephen Cozen Research Scholar in Marketing in the LeBow College of Business, was interviewed in a Sept. 11 Knowledge@Wharton podcast about how corporate social responsibility has increasingly become an important component for businesses.
  

• Brands Come Off the Sidelines to Embrace Political and Social Causes

  Daniel Korschun, PhD, an associate professor and Stephen Cozen Research Scholar in Marketing in the Lebow College of Business, was quoted in a Sept. 5 Washington Examiner story about brands coming off the sidelines to embrace political and social issues. 

• Airbnb Boycotted And Sued For Discrimination Following Israel Settlement Ban

  Daniel Korschun, PhD, an associate professor in LeBow College of Business, was quoted in a Dec. 11 Forbes story about how Airbnb’s decision to remove 200 listings from Israeli settlements in the West Bank is affecting the company.

• Airbnb Boycotted And Sued For Discrimination Following Israel Settlement Ban

  Daniel Korschun, PhD, an associate professor in LeBow College of Business, was quoted in a Dec. 11 Forbes story about how Airbnb’s decision to remove 200 listings from Israeli settlements in the West Bank is affecting the company.

• Patagonia's Unapologetically Political Strategy and the Massive Business It Has Built

  Daniel Korschun, PhD, an associate professor in LeBow College of Business, was quoted in a Nov. 30 Inc. story about Patagonia's aggressively political marketing strategy.

• Would You Ever Turn Away a Customer?

  Daniel Korschun, PhD, an associate professor in LeBow College orf Business, was interviewed in a July 1 MSNBC story about whether or not it's wise for companies to turn away customers with differing opinions.

• CEOs Are Calling the Separation of Children and Families at the Border 'Inhumane' and 'Tragic'

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a June 20 Washington Post story about corporate America's leaders adding their voices to the growing chorus of critics denouncing the Trump administration's hard-line "zero-tolerance" immigration policy that has resulted in a sharp rise in children separated from their parents at the southern U.S. border.

• Ad Boycotts May Work — But Not For Very Long

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a June 18 Wall Street Journal Story about the effectiveness of ad boycotts in the social-media age. 

• Companies Can’t Avoid Politics — and Shouldn’t Try To

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, coauthored a March 7 Harvard Business Review piece about why companies shouldn't try to avoid politics.
  
  
  

• FedEx and UPS Both Look Terrible in Their Bizarre Battle Over NRA Ties

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a March 2 Business Insider story about the public fight between FedEx and UPS on gun control and the NRA, and what it means for consumers. The story was picked up by various media outlets including the Connecticut Post, San Antonio Express News and San Francisco Gate.

• The Role of Corporate America in The Gun Control Debate
  

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was interviewed in a March 1 CBC (Canadian Broadcasting Corporation) segment about the role of corporate America in the gun control debate. He was also quoted in a Bloomberg story about the NRA debate that was picked up Feb. 28 by various media outlets nationally and internationally including Business Day, The Sydney Morning Herald, The Chicago Tribune and Toronto Star.
  
  
  

• Amazon, Apple Struggle to Sit Out NRA Gun-Control Debate

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a Feb. 28 Bloomberg story about Apple and Amazon’s struggle to sit out the NRA gun-control debate.

• U.S. Advertisers are Luring Tourists by Avoiding Trump’s Rough Talk

  A New York Times story that quoted quoted Daniel Korschun, PhD, an associate professor in the LeBow College of Business, about the impact of messages coming from the Trump administration on the number of international travelers visiting the U.S. was picked up Jan. 16 by various media outlets including the Toronto Star and BizBash.
  

• Don’t Listen to Washington, Tourist Organizations Try Telling Foreigners

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a Jan. 14 New York Times story about the impact of messages coming from the Trump administration on the number of international travelers visiting the United States.

• Outdoors Industry Groups Ratchet Up Trump Criticism

  Daniel Korschun, an associate professor in the LeBow College of Business, was quoted in a Dec. 7 story in The Hill about outdoors companies, like Patagonia, making public statements about politics.

• Hearing Both Sides of Taylor Swift

  Research by Daniel Korschun, an associate professor in the LeBow College of Business, about companies’ decisions to comment on political issues, was highlighted in a Nov. 8 post on The Ringer about Taylor Swift’s refusal to engage with national politics.

• Pushing a Social Cause is The Hot New Advertising Trend

  A March 31 Huffington Post column mentioned a study by Daniel Korschun, PhD, an assistant professor in LeBow College of Business, about the cost companies incur when their behavior and brand don't match. 

• La Pression Monte sur Uber

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in an Associated Press story about the impact that the release of footage of an argument between Uber CEO Travis Kalanick and an Uber driver will have on ridership and driver loyalty. The story was picked up internationally March 7 by Le Figaro (France), the Republica (Nepal) and El Financiero (Costa Rica) among other outlets.

• After Argument with Driver, Uber CEO Promises to 'Grow Up'
  

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a March 1 Associated Press story about the impact that the release of footage of an argument between Uber CEO Travis Kalanick and an Uber driver will have on ridership and driver loyalty. The story was picked up by ABC News.
  
  
  

• Drivers Rebel Against Uber's Price-Cutting Quest for Growth

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a March 1 Associated Press story about the impact the release of footage of an argument between Uber CEO Travis Kalanick and an Uber driver will have on ridership and driver loyalty. The story has been picked up by various media outlets nationwide including the San Francisco Chronicle, the Reading Eagle and the Houston Chronicle.

• Column: Should Companies Stay Politically Neutral?

  PBS Newshour, Fast Company and Smart Company (Australia) are among the media outlets that picked up on Feb. 8 an opinion piece authored by Daniel Korschun, PhD, associate professor in the LeBow College of Business, for The Conversation about his research on the political stand of companies in the political divide.

• Relationship Between Trump, Corporate America Shifting

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a Feb. 6 WJLA-TV (ABC-Washington, D.C.) online story that was picked up by various broadcast media websites about the political messages in this year's Super Bowl ads. On Feb. 7, Salon and numerous media sites also continued to pick up Korschun's opinion piece, that originally appeared in The Conversation, about his research on the political stand of companies in the political divide.

• Staying Politically Neutral is More Dangerous for Companies Than You Think

  Daniel Korschun, PhD, an associate professor at the LeBow College of Business, authored an opinion piece that was published Feb. 5 on The Conversation website about his research on the political stand of companies in the political divide. The piece was picked up by numerous media.

• Delta's Response to Ann Coulter Doesn't Fit Its Brand
  

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a July 17 USA Today story about how Delta Air Lines' response to Ann Coulter after she berated the company over switching her reserved seat became a political statement.
  
  
  

• America’s Worsening Global Reputation Could Put Billions in US Exports at Risk

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, along with Bryan V. Dimitrova, a clinical professor in LeBow, and Yolo V. Yotov, an associate professor in LeBow, co-authored a May 24 opinion piece in The Conversation about how Donald Trump's presidency has affected the United States' global reputation that was picked up May 28 by Salon and International Business Times.

• America's Worsening Global Reputation Could Put Billions in US Exports at Risk

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, along with Bryan V. Dimitrova, a clinical professor in LeBow, and Yolo V. Yotov, an associate professor in LeBow, co-authored a May 24 opinion piece in The Conversation about how Donald Trump's presidency has affected the United States' global reputation. The piece was picked up by a number of news outlets across the country, including the Arizona Daily Star, the Times-Courier (Decatur, Illinois), the Albany Democrat-Herald, the Lincoln Journal Star (Nebraska), the Times & Democrat (Columbia, South Carolina), the Montana Standard (Butte, Montana) and the Sioux City Journal (Iowa).

• Outdoor Gear Companies Take on Trump

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a May 9 The Hill story about outdoor gear companies, such as The North face, Patagonia and REI, taking on President Trump for trying to roll back former President Obama’s actions on protecting public land and fighting climate change.
  

• Trump Team Talked to Oracle’s Safra Catz About an Administration Post

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in an April 12 Bloomberg story about Oracle CEO Safra Catz and her relationship with the White House. The story was picked up by multiple news outlets.

• Toxic Takeover Syndrome — What Happens When You Bid $65B for Monsanto, One of the Most Hated Companies in the World

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a Sept. 7 Salon story about Bayer bidding to take over Monsanto, one of the most hated companies in the world.

• Corporations and Politics: Shunning the Middle Road to Go Left or Right

  An opinion piece by Daniel Korschun, as associate professor in the LeBow College of Business and a research fellow of the LeBow Institute for Strategic Leadership, about corporations and politics was published July 7 by Knowledge@Wharton.

• After 8 Months, Blue Bell Returns to Corpus Christi

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in the Corpus Christi Caller Times on Dec. 13 in a story about a Blue Bell ice cream recall.

• Philly Retailer Smashes Kickstarter Goal With Bison Jacket

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in an Oct. 21 Philadelphia Business Journal article about a recent Kickstarter campaign by United by Blue.

• Social Responsibility That Rubs Right Off

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in an Oct. 17 New York Times article about social responsibility and the recent Volkswagen emissions scandal.

• Market Basket Saga Catches Oxford University’s Attention

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in a Boston Globe article on Sept. 16 about an event he moderated on the Market Basket controversy.

• Market Basket Is Back To Business As Usual, But With New Bills To Pay

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was interviewed on WBUR on Aug. 27 about his book about the Market Basket controversy.
  

• New Market Basket Book Slips Business Lessons Into a Beach Read

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in an Aug. 22 Boston Globe story about his book about the Market Basket controversy.

• Concert to Raise Funds to Soundproof the Somerville Armory

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in an Aug. 20 Boston Globe story about his book about the Market Basket controversy.

• Conventional Wisdom Upended: ‘We Are Market Basket’

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in an Aug. 15 Boston Globe story looking back at his decision to co-write a book about the Market Basket controversy.

• New England Literary News

  Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in an Aug. 8 Boston Globe article about New England literary news, for his book looking back at the Market Basket controversy.

• A Year Later, Market Basket on Upsurge

  Norman Stein, JD, a professor in the Kline School of Law, was quoted in a July 14 Business Insider post about a move by the Treasury Department and the IRS to stop companies from paying lump-sum buyouts of retiree pension plans.

• We Are Market Basket: The Story of the Unlikely Grassroots Movement that Saved a Beloved Business

  Publisher’s Weekly posted a review on July 9 of the new book by Daniel Korschun, PhD, an associate professor in the LeBow College of Business, on Market Basket, the supermarket chain where employees won their case to bring back ousted CEO Arthur T. Demoulas.

• One Year After Walkout, Market Basket is Thriving

  Daniel Korschun, PhD, an assistant professor and fellow at the Center for Corporate Reputation Management and the Center for Corporate Governance in the LeBow College of Business, was quoted in a June 27 Boston Globe story about the aftermath of the Market Basket scandal.

• For Blue Bell, a Drastic Move to Recall Ice Cream as Listeria Findings Rose

  Daniel Korschun, PhD, assistant professor and fellow at the Center for Corporate Reputation Management at the LeBow College of Business, was quoted in an April 21 New York Times article about the recall of Blue Bell ice cream products after a listeria contamination.

• Philly Roots Helping Brands Grow All Over

  Daniel Korschun, PhD, assistant professor and fellow at the Center for Corporate Reputation Management at the LeBow College of Business, was quoted in an April 17 Philadelphia Business Journal article about the Philadelphia brand.

• Local Brands May Need to Compromise “Philly” Identity for Expansion, Says Expert

  Daniel Korschun, PhD, an assistant professor and fellow at the Center for Corporate Reputation Management and the Center for Corporate Governance in the LeBow College of Business, was quoted in an April 8 Philadelphia Business Journal article about local brands keeping their “Philly” identity while expanding.
  

• Has the Air Been Taken Out of the Patriots’ Brand?

  Daniel Korschun, PhD, an assistant professor and fellow at the Center for Corporate Reputation Management and the Center for Corporate Governance in the LeBow College of Business, was quoted in a Jan. 22 Boston Globe article about the effect of “Deflategate” on the New England Patriots’ brand.

• Curiosity leads shoppers to Market Basket

  Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a Sept. 4 Boston Globe article about Market Basket employees winning their case to bring back ousted CEO Arthur T. Demoulas.

• Loyalty, love and labor come together to save Market Basket

  Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in the Eagle-Tribune on Aug. 31 about Market Basket employees winning their case to bring back ousted CEO Arthur T. Demo

• Market Basket employees fought for weeks to bring back their former chief. They won.

  Daniel Korschun, PhD, an assistant professor at the LeBow College of Business, was quoted in a story on the Washington Post’s “On Leadership” blog on Aug. 28 about Market Basket employees winning their case to bring back ousted CEO Arthur T. Demoulas. He also was quoted in a Boston Globe article on this topic on Aug. 28.

• Market Basket workers, customers rally around beloved CEO after firing

  Daniel Korschun, PhD, an assistant professor at the LeBow College of Business, was quoted in an Aug. 14 Los Angeles Times article about the Market Basket employees protesting for the return of ousted CEO Arthur T. Demoulas.

• Who owns Market Basket, really?

  Daniel Korschun, PhD, an assistant professor at the LeBow College of Business, published an opinion piece in The Washington Post on Aug. 13 about the Market Basket employees protesting for the return of ousted CEO Arthur T. Demoulas

• Meet America’s Most Beloved CEO—Too Bad He Just Got Fired

  Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a July 23 Time article and a July 24 Lowell Sun article about Market Basket’s business crisis.

• Market Basket's Manager Out to Lunch

  Daniel Korschun, PhD, an assistant professor of marketing in the LeBow College of Business, was interviewed on Boston’s WRKO-AM on July 22 about Market Basket’s business crisis.

• An ousted CEO so popular employees are protesting to get his job back

  Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a July 22 Washington Post blog post about Market Basket’s business crisis.

• Market Basket management paying for missteps in standoff

  Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a July 21 Boston Globe article about Market Basket’s business crisis.

• UPDATE: Comcast agent 'did a lot of what we trained and paid him to do'

  Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a July 16 Philadelphia Inquirer article about Comcast’s apology after a leaked public customer-service call.

• 'Not all about the bloody return': how social programs affect employees

  A study by Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, about the effect of corporate social responsibility programs on employee satisfaction, was featured in The Guardian on June 24.

• CSR Encourages Better Customer Service

  Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was featured in Human Resource Executive magazine on June 4 for his research on corporate social responsibility and how it leads to better customer service.