Digital Marketing Certificate & Courses
Today's marketers must think strategically and consider consumer trends, digital versus traditional media and a number of other factors that contribute to this dynamic field. Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics.
Become more marketable as an employee and candidate with our digital marketing courses and certificate.
The following online courses can be taken individually or in the bundle certificate package at a discounted rate:
Learn from leading practitioners about strategic issues, marketing methods and tactics, industry terminology and best practices.
Take an introduction to marketing and marketing planning, the marketing mix (the Four Ps), the strategic importance of marketing and customer values and satisfaction.
Explore how marketers can tailor content to meet the specific needs of potential customers as they travel through the sales funnel.
Master the process of steady and incremental marketing improvement to yield stronger results.
Learn how to better reach and connect with your customers, clients and prospects, and improve your brand through digital marketing.
Develop a solid understanding of the basic concepts and techniques—like the buying cycle and content strategies—that you encounter as practitioners in the marketing automation field.
Explore strategies for reaching target audiences through multiple channels, including websites, e-mail, social media and mobile apps.
Learn how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies.
Examine the practices and metrics of trying to increase a web site's ranking with search engines.
Explore how social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers and learn how to incorporate social media into a focused marketing plan.
Understand key website performance indicators and how they are chosen and implemented and grain strategies for organizing website visitors.
Marketing Course Catalog