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Dr. Asta Zelenkauskaite

Asta Zelenkauskaite, PhD

Associate Professor of Communication
Graduate Faculty Member, Communication, Culture &
Department of Communication
Center for Science, Technology and Society
Office: 3201 Arch Street, Suite 100, Room 165
Phone: 215.895.1717
Fax: 215.895.1333

Additional Sites: Google Scholar Page


  • PhD, Mass Communication, Indiana University, 2012

Research Interests:

  • Social Media
  • User-Generated Content
  • Computer-Mediated Communication
  • Interactivity
  • Active Audience Analysis
  • Mobile Communication
  • Gender and Online Identity
  • Prosumer Culture
  • Internet of Things
  • Quantitative/Qualitative Research


Asta Zelenkauskaite earned her PhD in Mass Communication from Indiana University, Bloomington with two minor specializations in Information Science and Linguistics. Her research focuses on the ways in which communication occurs through computer network environments as well as mobile telephony. She is interested in the changes that social media bring to mass media landscape by studying these phenomena from a multi-method approach to analyze changing understanding of content, audiences and media companies. Most of her work bridges disciplinary boundaries methodologically and conceptually through her collaborative work with computer scientists and information science scholars.

Zelenkauskaite is also affiliated with the Center for Computer-Mediated Communication at Indiana University

Selected Publications:

  • Zelenkauskaite, A. (2018). Value of user-generated content: Perceptions and practices regarding social and mobile media in two Italian radio stations. Journal of Radio and Audio Media.
  • Zelenkauskaite, A. (2017). From talking to the radio to talking through the radio: Addressee analysis of mobile texting. Discourse, Context & Media, 18, 11-19. DOI:
  • Zelenkauskaite, A., & Balduccini, M. (2017). “Information warfare” and online news commenting:
Analyzing forces of social influence through location-based user-commenting typology framework. Social media + Society, (3)3. 1-10. DOI:
  • Zelenkauskaite, A. & Niezgoda, B. (2017). “Stop Kremlin trolls:” Ideological trolling as calling out,
rebuttal, and reactions on online news portal commenting. First Monday: Peer reviewed journal on the Internet. DOI:
  • Zelenkauskaite, A., (2016). Remediation, convergence, and Big Data: Conceptual Limits of Cross Platform Social Media. Convergence: The International Journal of Research into New Media Technologies, 1-16. DOI: