For a better experience, click the Compatibility Mode icon above to turn off Compatibility Mode, which is only for viewing older websites.

Hyunmin Lee

Hyunmin Lee, PhD

Director of Undergraduate Programs in Communication
Associate Professor
Graduate Faculty Member, Communication, Culture &
Media
Department of Communication
Office: 3201 Arch Street, Suite 100, Room 164
hl586@drexel.edu
Phone: 215.571.3567

Education:

  • PhD, Journalism, University of Missouri-Columbia
  • MA, Public Relations, University of Florida, 2008

Bio:

Min Lee is an associate professor at the communication department, where she teaches courses in public relations, communication theory and research methods. Prior to joining Drexel in 2016, Min was a tenure-track faculty in the department of communication at Saint Louis University.

Her research focuses on social media strategies for relationship and reputation management in PR and health communication, including media representations of health issues and persuasive health message designing. She has received several awards from this stream of work, including top paper and poster awards from the National Communication Association (NCA), Association for Education in Journalism and Mass Communication (AEJMC), American Academy of Advertising (AAA), and International Public Relations Research Conference (IPRRC). Min was also recognized as an Arthur Page Legacy Scholar in 2018 for her work in fake news and PR professionalism.

Min's work have appread in leading peer reviewed journals including New Media and Society, Cyberpsychology, Behavior, and Social Networking, Journal of Public Relations Research, Public Relations Review, Corporate Reputation Review, Journal of Health Communication, Health Communication, and Journal of Media Psychology.

Selected Publications:

  • Lee, Y., Park, S., Lee, H., Willis, E., & Cameron, G. T. (2019). Resources aren’t everything, but they do help: assessing local TV health news to deliver substantive and useful health information. Journal of Communication in Healthcare 29(1), 13-22.
  • Hong, S., Lee, H., & Johnson, E. (2019). The face tells all: Testing the impact of physical attractiveness and social cues of spokesperson on public relations effectiveness. Journal of Contingencies and Crisis Management, 257-264.
  • *Wise, K., Hong, S., Lee, H., & Young, R. (2019). Should I stay or should I go? Motivational activation predicts online content changes. Journal of Media Psychology 31(3), 157-163.
  • Lee, H., Place, K. R., & Smith, B.G. (2018). Exploring gendered assumptions of social media expertise and practitioner power in public relations. Public Relation Review, 44, 191-200. I
  • Ju, I. & Lee, H. (2017). Dynamics of consumer decision making of over-the-counter drugs: Evaluating Product Comparison Claims and Moderating Role of Price Consciousness. Journal of Communication in Healthcare: Strategies, Media and Engagement in Global Health, 10, 88-99.
  • Lee, H., & Cameron, G. T. (2017). Utilizing audiovisual and gain message frames to attenuate psychological reactance towards strategic health messages. Health Communication, 32(1), 72-81.
  • Lee, H., & Park, S. (2016). Third person effect and pandemic flu: The role of severity, self-efficacy, and message source. Journal of Health Communication, 21, 1244-1250.
  • Lee, H., & Cameron, G. T. (In press). Utilizing audiovisual and gain message frames to attenuate psychological reactance towards strategic health messages. Health Communication.
  • Place, K., Smith, B., & Lee, H. (2016). Integrated influence? Exploring public relations power in integrated marketing communication. Public Relations Journal, 10 (1). *Featured article.
  • Lee, Y. A., Wanta, W., & Lee, H. (2015). Resource-based public relations efforts for university reputation from an agenda-building and agenda-setting perspective. Corporate Reputation Review, 18, 195-209.
  • Lee, H., & Len-Rios, M. (2014). Defining obesity: Second-level agenda setting attributes in black newspapers and general audience newspapers. Journal of Health Communication, 19, 1116-1129.
  • Lee, H., & Park, H.J. (2013). Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research, 25, 188-206. *Indexed at the Institute for Public Relations.
  • Park, H. J., & Lee, H. (2013). Show us you are real: The effect of human versus organizational presence on online relationship building through social networking site. Cyberpsychology, Behavior, and Social Networking, 16, 265-271.
  • Lee, J. H., & Lee, H. (2012). Canonical correlation analysis of online video advertising viewing motivations and access characteristics. New Media & Society 14, 1358-1374.