This hackathon introduces students (preferably student teams but individuals are welcome to participate) to how to develop forward-thinking technology and innovative business ideas that can be protected through patents. This event guides students through numerous processes to develop their best innovations at the intersection of media & entertainment technology.
Click here to RSVP for this event. RSVPing is required. Walk-ins will not be permitted to attend.
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WHEN: Saturday, Feb 8 from 10am-5pm
WHERE: Skyview Room in Macalister Hall
Students are invited to define specific problem statements and work on solutions to those problems in one of the following areas:
Platform Innovation: How will YouTube, Instagram, Vine, Twitter and Twitch influencers need to change as competition for viewers and subscriptions becomes even more challenging? What new platforms might emerge giving competition to YouTube, Twitch, Steam and Oculus? How will more interactive and immersive content be distributed on these platforms? Will they be able to support live streaming.
Advertising Technology: How will advertisers reach their audiences - who now have shorter attention spans and much shorter format content in which to present? With less metadata and less access to professionally developed content how will they integrate with user generated content and ensure their products are promoted to the right audiences and not alongside content that reflects negatively on their brand? How can advertisers take advantage of interactive content technologies in live stream broadcasts where little to no postproduction time is available for adding hot spots, etc.?
Content Innovation: What will be the preferred content consumption device(s) in 5 years? How will that affect the content format and the way content is produced? What kind of content will be popular? How do next gen consumers want to consume and interact with content (teenagers of today will be the consumers of tomorrow)? How will social sharing of entertainment experiences be impacted?
During the hackathon students will learn about the process for developing real innovation that serves valuable market needs and how to protect that innovation through intellectual property rights. Through a series of short presentation modules, each followed by hands on group exercises with assigned mentors, the students will have a solid framework for their innovation idea.
Learning modules include:
- IP 101 – what is IP and why is it important?
- Requirements for patentability and the patent process
- Mastering the art of problem statements
- Evolution of Technology - using the past to predict the future
- How to break your solution to create an even better one
- Writing invention disclosures for patent filing purposes
After each module students will work in groups to complete an exercise relating to their idea. Each module and exercise builds on the last in a step-by-step process. Therefore, it is important to attend the entire event. We also ask that you submit a CV along with your idea and application so that we can best align groups. If you are signing up as a team, please indicate that so we can keep you together.
After the hackathon, students will then have 2-4 weeks to complete their write-up and research including: the specific problem solved, why the problem is valuable to solve, who the solution is valuable to and the specific technical details of implementing the solution. Students will also work with Real Industry during that time period to create their business plans.
Students will submit their final ideas to be reviewed by TiVo.
Hackathon participants will receive a TiVo Innovation Program Certificate and TiVo swag. For ideas that are selected for patenting, student inventors will be the named inventor on any resulting filed patent application and the rights to refer to their idea as “patent pending”.
Lunch and snacks will be served. Please bring your favorite computing device to the event.