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Introduction to the Lean Startup

Entrepreneurship Education Empowers Everyone 

The Charles D. Close School is a pioneer in entrepreneurship education and is excited to offer a continuing education workshop to help you learn new entrepreneurial skills and learn how to “start something”. This intensive one-day workshop takes a deep dive into modern methodologies used to start new businesses as well as to innovate in existing ones. It serves as an introduction on how to develop a new idea when you are constrained by human and financial capital, as well as:

  • How to test your most critical assumptions
  • How to find and speak with prospective customers and partners
  • How to rapidly iterate ideas based on real customer feedback

Overview of course

Starting with any new idea (come with your own idea or join classmates to work together), participants will learn how to assess the market size and feasibility of the opportunity, and learn how to determine if the effort to develop the idea into a business is commensurate with its potential long-term market value.

This will be achieved by learning and using classic Lean Startup tools such as:

  • The Business Model Canvas
  • Powerful customer interviewing techniques
  • Value proposition development

Key Takeaways

After completing this course you will have the skills needed to receive unbiased, “out of the building,” honest feedback from users and customers that will be essential for validating your idea. You will also learn how to develop an effective elevator pitch that can be used to further test your idea(s) with multiple audiences and get the feedback needed to succeed.

Other skills acquired from this course:

  • Testing market viability and performing customer research
  • Assessing the size of the opportunity
  • Creating and using a minimum viable product
  • Developing a value proposition and elevator pitch

Resources for YOU

This executive course will also provide participants with a resource library of videos, documents, and tools that can be used to launch any new idea, as well as an introduction to the regional startup scene and its vast resources. This includes the Business Model Canvas, customer interviewing guides, elevator pitch templates and market opportunity sizing guides.

$1K Credit to your Masters in Entrepreneurship

This course is just a glimpse into the material covered in our Masters Program. If you find that after taking this course you still have a passion for learning more about entrepreneurship, you can claim a $1,000 credit to your tuition costs for your Masters in Entrepreneurship.

Below are the Charles D. Close School's available MS Programs for Entrepreneurship.

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Master of Entrepreneurship and Innovation

The online Masters in Entrepreneurship and Innovation further enhances your entrepreneurial mindset, providing the skills needed to launch new ventures or nurture a culture of innovation within established companies.

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Master of Biomedicine and Entrepreneurship

The Master of Science in Biomedicine and Entrepreneurship program integrates training in technical and practical aspects of science, research and entrepreneurship for individuals interested in pursuing innovation-driven careers in the life sciences.

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Master of Transdisciplinary Science Computing and Engineering Design

The TranSCEND MS program builds upon strong technical foundations through creative,expressive and collaborative project-based explorations, enabling students to make the devices of tomorrow, today.

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Master of Legal Studies in Law and Entrepreneurship

The Master of Legal Studies (MLS) is a post-baccalaureate degree program offered by the School of Law, designed for individuals to develop and improve career-related skills through the study of the legal system, legal writing, law, regulation and policy.

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