Boosting your fundraising game
May 3, 2018
With the Eagles Autism Challenge quickly approaching on May 19th, now is the time to focus on fundraising! As Project Manager of Philanthropic Initiatives here at the A.J. Drexel Autism Institute, I'm connected to all things philanthropy - whether it’s finding new donors, retaining current ones or just generally building relationships. I have also been involved in a lot of charitable work, and am usually the go-to person to talk to people to see if they can offer their support. Fundraising can be a bit intimidating for most people, but here are a few tips I’ve learned during my years working in philanthropy to make things easier.
- Make it personal. Share a bit about why this cause is important to you and why you are participating in the event. When you share your personal story, it then becomes important to your audience. They will feel an emotional connection and be more likely to support you.
- Let people know that no gift is too small. People sometimes become self-conscious about giving because they feel like a small gift may not make a difference. But, this is not the case! Let your audience know that any gift is very helpful and very much appreciated – it will ease any apprehensions they might have.
- Just try! Many people become very nervous to ask someone for money to support a cause, and never actually ask. If the worst-case scenario is they say “no” or just don’t respond, that’s not such a bad thing. If you can handle them not responding or declining, then what’s the harm in trying?
So, I wish all my fellow participants good luck in racing, and in fundraising – I know you can do it!