University Marketing & Communications
Drexel Front of Main Building

University Marketing & Communications

Tracy Powell

Tracy Powell

Senior Vice President, University Marketing & Communications
Main Building
3141 Chestnut Street
Philadelphia, PA 19104
tbp36@drexel.edu

Division of University Marketing & Communications

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to develop and execute essential brand-focused marketing and messaging strategies in alignment with Drexel’s 2030: Designing the Future strategic plan and primary organizational goals.

Utilizing a coordinated surround sound approach that encompasses messaging platforms in all mediums and at all levels, UMAC is focused on sharing the Drexel story with a wide array of internal and external audiences through a unified, impactful delivery that reflects the University’s core values, vision, and mission.

Read More About Senior Vice President Tracy Powell

Publications

Exel Magazine
Exel Magazine 
An award-winning annual magazine overviewing the University’s fast-growing research enterprise.
Drexel Magazine
Drexel Magazine 
A magazine for alumni and friends of the University published three times a year.
Drexel News Blog
Drexel News Blog 
The blog offers expert perspectives on timely topics and a look behind the stories and research making news at Drexel. 
Drexel Now
eNewsletters
Choose your subscription preferences to Drexel's digital newsletters here and stay on top of University news, events or staff announcements. 

Our Work

From marketing brochures to news articles, the division of University Marketing & Communications handles it all.
View Our work
Forever Dragons: The Future Is Now in Your Hands

At Drexel University, we want to celebrate our graduating Forever Dragons. We know you have worked hard, made meaningful memories, and pushed beyond the limits of what’s expected to reach this important milestone. And wherever you go in life, personally or professionally, Drexel will always be your home. As our Class of 2023 Dragons take this next step, we know that they will continue to make an impact on the world and move forward as if failure was not an option. The future is now in the hands of our Forever Dragons, and we can't wait to see what they will do!

Drexel News

Gerri LeBow Hall U.S. Department of Education Provides Final Approval of Drexel and Salus Merger
Jul 3, 2025
As of July 3, 2025, Drexel University’s merger with Salus University is complete. The institutions received final approval of the merger from the U.S. Department of Education, marking the final step in a two-year integration process and a historic moment for two of Philadelphia’s leading institutions of higher education.
A scene of the pond at Salus University Questions About the Drexel-Salus Merger?
Jul 3, 2025
Read through these frequently asked questions to learn more about the recently completed merger.
Recognizing Denis P. O’Brien for His Dedicated Service to Drexel
Jun 25, 2025
Drexel Board of Trustees Chair Michael Lawie sent a message recognizing Interim President Denis P. O'Brien for his service to Drexel.
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In the News

Pursuit of Happiness: Drexel Students Map Philadelphia’s Happy Places
Jul 1, 2025
A June 25 column for The Conversation authored by Eric Zillmer, PsyD, Carl R. Pacifico professor of Neuropsychology in the College of Arts and Sciences, about how his psychology students have mapped out local landmarks and hidden destinations where they feel happiest in Philadelphia has been republished July 1 in the Metro Philadelphia.
Cracking the Creativity Code
Jun 27, 2025
John Kounios, PhD, professor in the College of Arts and Sciences, was featured on a June 27 episode of WHYY’s “The Connection with Marty Moss-Coane” about understanding insight, creativity and the brain.
Expert Reveals Why Onions Make You Cry—And How To Stop It
Jun 27, 2025
Rosemary Trout, DHSc, an assistant clinical professor in the College of Nursing and Health Professions, was quoted in a June 27 Delish story about why raw onions make you cry and how to lessen the effects when cutting onions.
Michelin Guide Scrutiny Could Boost Philly Tourism, but Will It Stifle Chefs’ Freedom to Experiment and Innovate?
Jun 27, 2025
Jonathan Deutsch, PhD, a professor in the College of Nursing and Health Professions, authored a June 27 column for The Conversation about the Michelin Guide’s recent announcement of its debut in Philadelphia and how that will impact the culinary scene for both Philadelphia restaurants and their customers.
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