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Design & Merchandising

Design & Merchandising

Design & Merchandising

The Design & Merchandising program at Drexel University's Antoinette Westphal College of Media Arts & Design educates and prepares students to effect change via creative problem-solving in design and commerce. Through an interdisciplinary approach, we graduate adaptable, creative, confident and passionate professionals who are technologically adept and globally aware.

The Design & Merchandising curriculum combines the pursuit of aesthetic excellence with a strong business foundation. The program concentrates on the retail apparel industry - on product development and production with a particular focus on all areas of merchandising, buying, promotion, special events marketing and lifestyle design. Students gain the experience and leadership skills to make merchandising and marketing decisions in the classroom and through Drexel’s renowned co-operative work experience. While working locally, nationally and/or internationally, they gain valuable industry experience and develop a worldwide consciousness and a professional network, as well as business savvy. To further enhance global understanding, students are encouraged to immerse themselves in short- or long-term study abroad programs in countries such as London, Prague, Greece, Australia, France and Iceland.

Industry trends and business leaders portend that the future of Design & Merchandising lies in the creation of digital content for social media marketing and the perfected union of merchandising and digital media. Drexel ’s Design & Merchandising program incorporates these opportunities in its curriculum. The production of the annual Drexel fashion show, publication of the lifestyle *d&m Magazine, *peer-reviewed online journal, blogs and the recently launched online d&mShop are but a few of the opportunities we offer our students so that they graduate with the knowledge and skills needed for success in traditional and emerging roles in the global marketplace, and as practical and responsible corporate citizens who will make the world a more compelling, beautiful place in which to live and work.

Experience the variety of media our students produce:


DSMR Media Hub

Also in Design & Merchandising

D&M Magazine

Journal of Culture & Retail Image

DSMR Media Hub

DSMR Shop

d&mShop pop up

CREATIVE WORK