Fall 2012 Class Seminar Media Programming (Left) Professor Perry Casciato, Director of Programming at CBS3/CW Philadelphia took students to class “on set” and watched the news as it was being broadcasted. (Right) Students attend class in a CBS3 Conference Meeting Room. Guest Speakers for Media Programming also included: Sharon Walz-Zelley, Director of Research at CBS3 Scott Goulocher, VP of Distribution at Trifecta Distribution