Philip W. Salas is an Assistant Teaching Professor in the Antoinette Westphal College of Media Arts and Design. He teaches in both the undergraduate program in Television Production and Media Management, and in the Paul F. Harron Graduate Program in Television Management, where he also serves as a thesis advisor. He has been a full time faculty member at Drexel for 4 years, having previously served as an Adjunct Faculty member.
Salas’ career prior to Drexel spanned 30 years in audience research, media sales and sales management. He began his career as a research analyst at Blair Television, a New York national sales research and representation firm, where he was responsible for audience analysis for 6 major market ABC television stations. He then moved to WCAU-TV in Philadelphia, a CBS owned station, where he held a variety of positions over 14 years; as Research Director, he managed the station’s transition from diary based audience measurement to daily, meter based audience measurement. He relocated to New York as a National Sales Manager, where he led a sales team that negotiated the purchase of television advertising by the largest advertising agencies in the world.
In 1991, Salas joined Metrobase Cable Advertising, the advertising subsidiary of Harron Communications, as Director of Sales. While at Metrobase, Salas was on a team that established the first market wide cable interconnect in Philadelphia, which enabled the rapid growth of cable television as an advertising medium.
Salas joined The Paramount Stations Group division of Viacom at WPSG-TV in Philadelphia, where he served as General Sales Manager. In that role, he worked to develop the station’s position as a sports destination, negotiating carriage and advertising contracts with the Philadelphia 76ers NBA team, as well as the Flyers NHL franchise and the Philadelphia Phillies MLB franchise. After a merger with CBS, Salas went on to manage sales teams for KYW-TV, the CBS owned station in Philadelphia.
Salas is a member of the Broadcast Pioneers of Philadelphia, and serves as an early career mentor and teen advisor for the Philadelphia Advertising Club (PAC). He holds a BS degree in Radio, Television and Film from Temple University.